EVENTS

  • ZEN PIRLANTA ''AŞK VE PIRLANTANIN 700 YILLIK ÖYKÜSÜ''

    In the invitation given by ZEN Diamond’s Emaar store for customers, a very special and impressive presentation was made by 
    Jewelry and Luxury Brand Consultant Şebnem Balkan to emphasize the meaning of Valentine’s Day. 
  • ZEN PIRLANTA ''AŞK VE PIRLANTANIN 700 YILLIK ÖYKÜSÜ''

    In the invitation given by ZEN Diamond’s Emaar store for customers, a very special and impressive presentation was made by 
    Jewelry and Luxury Brand Consultant Şebnem Balkan to emphasize the meaning of Valentine’s Day. 
  • ZEN PIRLANTA ''AŞK VE PIRLANTANIN 700 YILLIK ÖYKÜSÜ''

    In the invitation given by ZEN Diamond’s Emaar store for customers, a very special and impressive presentation was made by 
    Jewelry and Luxury Brand Consultant Şebnem Balkan to emphasize the meaning of Valentine’s Day. 
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • LONGINES 185. YEAR EVENT

    The 185th anniversary of Longines and the new year’s coming was celebrated with a nostalgic 1930’s tea party at the Istanbul’s magnificent historical Pera Palace Hotel. VIP guests of Istanbul jet-set enjoyed the nostalgic tea party at the elegantly decorated ball room of the Pera Palace with stylish Christmas-themed treats, dance performances of Swing Istanbul and chic hats exclusively presented to the guests only for this exclusive event.
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • ONLY WATCH ISTANBUL VIP EVENT

    Only Watch is the charity auction organized under the patronage of HSH Prince Albert of Monaco II where top watch brands unite together for a noble cause to increase funding for Duchenne Muscular Distrophy. The watch collection tour stopped in Istanbul for a preview on 18th October. The VIP Preview event organized by Şebnem Balkan Consultancy and with the presence of Honorary Chairman of Christie’s and Brand Ambassador of OW Lord Snowdon was hosted by Akbank Private Banking at SSM MSA Restoran. This charity auction organized by Christie’s on 11 November.
     
  • LONGINES BASEL WORLD 2017 COLLECTION LAUNCH EVENT

    Beautiful Feriye Palace venue at the Bosphorus was decorated with an elegant spring theme… Print and social media and VIP guests viewed the new collection in a chic picnic atmosphere along with joyful music. 
  • LONGINES BASEL WORLD 2017 COLLECTION LAUNCH EVENT

    Beautiful Feriye Palace venue at the Bosphorus was decorated with an elegant spring theme… Print and social media and VIP guests viewed the new collection in a chic picnic atmosphere along with joyful music. 
  • LONGINES BASEL WORLD 2017 COLLECTION LAUNCH EVENT

    Beautiful Feriye Palace venue at the Bosphorus was decorated with an elegant spring theme… Print and social media and VIP guests viewed the new collection in a chic picnic atmosphere along with joyful music. 
  • LONGINES BASEL WORLD 2017 COLLECTION LAUNCH EVENT

    Beautiful Feriye Palace venue at the Bosphorus was decorated with an elegant spring theme… Print and social media and VIP guests viewed the new collection in a chic picnic atmosphere along with joyful music. 
  • LONGINES BASEL WORLD 2017 COLLECTION LAUNCH EVENT

    Beautiful Feriye Palace venue at the Bosphorus was decorated with an elegant spring theme… Print and social media and VIP guests viewed the new collection in a chic picnic atmosphere along with joyful music. 
  • TIME for ELEGANCE NEW YEAR EVENT

    Experience marketing and building brand alliances are in the core of our business. We designed a chic VIP New Year event by partnering two famous elegant and chic brands; Longines Watches and Dilek Hanif Haute Couture & Ready Wear. The VIP guests enjoyed creating their own style by combining elegant watches with chic dresses they selected.
  • TIME for ELEGANCE NEW YEAR EVENT

    Experience marketing and building brand alliances are in the core of our business. We designed a chic VIP New Year event by partnering two famous elegant and chic brands; Longines Watches and Dilek Hanif Haute Couture & Ready Wear. The VIP guests enjoyed creating their own style by combining elegant watches with chic dresses they selected.
  • TIME for ELEGANCE NEW YEAR EVENT

    Experience marketing and building brand alliances are in the core of our business. We designed a chic VIP New Year event by partnering two famous elegant and chic brands; Longines Watches and Dilek Hanif Haute Couture & Ready Wear. The VIP guests enjoyed creating their own style by combining elegant watches with chic dresses they selected.
  • TIME for ELEGANCE NEW YEAR EVENT

    Experience marketing and building brand alliances are in the core of our business. We designed a chic VIP New Year event by partnering two famous elegant and chic brands; Longines Watches and Dilek Hanif Haute Couture & Ready Wear. The VIP guests enjoyed creating their own style by combining elegant watches with chic dresses they selected.
  • TIME for ELEGANCE NEW YEAR EVENT

    Experience marketing and building brand alliances are in the core of our business. We designed a chic VIP New Year event by partnering two famous elegant and chic brands; Longines Watches and Dilek Hanif Haute Couture & Ready Wear. The VIP guests enjoyed creating their own style by combining elegant watches with chic dresses they selected.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 1st. INTERNATIONAL RACING FESTIVAL - TOPKAPI RACE EVENT

    The official time keeper of Ascot and Prix de Diane, Longines’ 1st International Racing Festival was the first premium experience designed VIP horse racing event in Turkey. Moving forward from the motto of the brand - “Elegance is an attitude”- the style, the glamour, the elegance of the event created a huge noise all over the country.
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • LONGINES 2016 BASEL WATCH COLLECTION PICNIC LAUNCHED

    A chic, elegant picnic event organized beyond magnificent Bosphorus at the garden of a historical palace for the launch of Spring Collection of Longines. Happy spring was the theme…
  • CHRISTIE’S GENEVA MAY 2016 WATCH AUCTION PREVIEW

    The preview of Christie’s Geneva 16 May Auction of vintage and modern timepieces in a cool venue, Soho House Istanbul.
  • CHRISTIE’S GENEVA MAY 2016 WATCH AUCTION PREVIEW

    The preview of Christie’s Geneva 16 May Auction of vintage and modern timepieces in a cool venue, Soho House Istanbul.
  • CHRISTIE’S GENEVA MAY 2016 WATCH AUCTION PREVIEW

    The preview of Christie’s Geneva 16 May Auction of vintage and modern timepieces in a cool venue, Soho House Istanbul.
  • CHRISTIE’S GENEVA MAY 2016 WATCH AUCTION PREVIEW

    The preview of Christie’s Geneva 16 May Auction of vintage and modern timepieces in a cool venue, Soho House Istanbul.
  • LONGINES FASHION AND BLOGGER EVENT

    Fashion Editors and bloggers were invited to match, wear and photograph various collections of Longines watches from elegant to heritage with cool, designer hats at the hip venue Istanbul Soho House.
  • LONGINES FASHION AND BLOGGER EVENT

    Fashion Editors and bloggers were invited to match, wear and photograph various collections of Longines watches from elegant to heritage with cool, designer hats at the hip venue Istanbul Soho House.
  • LONGINES FASHION AND BLOGGER EVENT

    Fashion Editors and bloggers were invited to match, wear and photograph various collections of Longines watches from elegant to heritage with cool, designer hats at the hip venue Istanbul Soho House.
  • LONGINES FASHION AND BLOGGER EVENT

    Fashion Editors and bloggers were invited to match, wear and photograph various collections of Longines watches from elegant to heritage with cool, designer hats at the hip venue Istanbul Soho House.
  • LONGINES 2015 BASEL WORLD WATCH COLLECTION LAUNCH

    Longines first launch in Istanbul took place in Park Hyatt Istanbul. The event hosted by a famous fashion blogger.
  • LONGINES 2015 BASEL WORLD WATCH COLLECTION LAUNCH

    Longines first launch in Istanbul took place in Park Hyatt Istanbul. The event hosted by a famous fashion blogger.
  • LONGINES 2015 BASEL WORLD WATCH COLLECTION LAUNCH

    Longines first launch in Istanbul took place in Park Hyatt Istanbul. The event hosted by a famous fashion blogger.
  • LONGINES 2015 BASEL WORLD WATCH COLLECTION LAUNCH

    Longines first launch in Istanbul took place in Park Hyatt Istanbul. The event hosted by a famous fashion blogger.
  • MELIE DESIGN JEWELRY NEW YEAR WORKSHOP FOR THE JOURNALISTS

    Design your own new year charm for your new year tree…
  • MELIE DESIGN JEWELRY NEW YEAR WORKSHOP FOR THE JOURNALISTS

    Design your own new year charm for your new year tree…
  • CHRISTIE’S 2015 WATCH PREVIEW EVENT FOR THE COLLECTORS

    A private dinner for Christie’s with the attendance of Thomas Perazzi Head of Geneva Watch Department and Remy Julia, Christie’s Dubai Watch Specialist.
  • CHRISTIE’S 2015 WATCH PREVIEW EVENT FOR THE COLLECTORS

    A private dinner for Christie’s with the attendance of Thomas Perazzi Head of Geneva Watch Department and Remy Julia, Christie’s Dubai Watch Specialist.
  • CHRISTIE’S 2015 WATCH PREVIEW EVENT FOR THE COLLECTORS

    A private dinner for Christie’s with the attendance of Thomas Perazzi Head of Geneva Watch Department and Remy Julia, Christie’s Dubai Watch Specialist.
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • ZEN DIAMOND & FOREVERMARK LICENSES AGREEMENT PRESS MEETING

    Zen Diamond & De Beers Forevermark prestige VIP Celebration Gala Event. An exclusive inspirational Forevermark Diamond launch held at one of the hip historical venue in Istanbul, Salt Galata. “White Dream” was the theme to symbolize the pureness of a diamond…
  • CHRISTIE’S ISLAMIC ART COLLECTORS & AIG EVENT

    A private event for the Islamic Art collectors in Turkey sponsored by AIG. Christie’s International Head of Islamic Art and Carpets specialist William Robinson’s presentation on Islamic Art.
  • CHRISTIE’S ISLAMIC ART COLLECTORS & AIG EVENT

    A private event for the Islamic Art collectors in Turkey sponsored by AIG. Christie’s International Head of Islamic Art and Carpets specialist William Robinson’s presentation on Islamic Art.
  • CHRISTIE’S ISLAMIC ART COLLECTORS & AIG EVENT

    A private event for the Islamic Art collectors in Turkey sponsored by AIG. Christie’s International Head of Islamic Art and Carpets specialist William Robinson’s presentation on Islamic Art.
  • ZEN DIAMOND MARILYN MONROE COLLECTION LAUNCH

    Marilyn Monroe Diamond Collection Launch in Istanbul…
  • ZEN DIAMOND MARILYN MONROE COLLECTION LAUNCH

    Marilyn Monroe Diamond Collection Launch in Istanbul…
  • ZEN DIAMOND MARILYN MONROE COLLECTION LAUNCH

    Marilyn Monroe Diamond Collection Launch in Istanbul…
  • CHRISTIE’S ELIZABETH TAYLOR AUCTION VIP EVENT AND PRESS MEETING

    A prestige VIP lunch for the launch of Christie’s Elizabeth Taylor fashion and jewelry auction. The private event hosted by Turkey’s top VIP lady Çiğdem Simavi. Christie’s Head of Jewelry Dept. David Warren presented the collection information.
  • CHRISTIE’S ELIZABETH TAYLOR AUCTION VIP EVENT AND PRESS MEETING

    A prestige VIP lunch for the launch of Christie’s Elizabeth Taylor fashion and jewelry auction. The private event hosted by Turkey’s top VIP lady Çiğdem Simavi. Christie’s Head of Jewelry Dept. David Warren presented the collection information.
  • CHRISTIE’S ELIZABETH TAYLOR AUCTION VIP EVENT AND PRESS MEETING

    A prestige VIP lunch for the launch of Christie’s Elizabeth Taylor fashion and jewelry auction. The private event hosted by Turkey’s top VIP lady Çiğdem Simavi. Christie’s Head of Jewelry Dept. David Warren presented the collection information.
  • CHRISTIE’S ELIZABETH TAYLOR AUCTION VIP EVENT AND PRESS MEETING

    A prestige VIP lunch for the launch of Christie’s Elizabeth Taylor fashion and jewelry auction. The private event hosted by Turkey’s top VIP lady Çiğdem Simavi. Christie’s Head of Jewelry Dept. David Warren presented the collection information.
  • CHRISTIE’S & ZORLU CENTER CONTEMPORARY ART EVENT

    Contemporary Art talk by Christie’s specialist at the launch of luxury residence and shopping zone Zorlu Center.
  • CHRISTIE’S & ZORLU CENTER CONTEMPORARY ART EVENT

    Contemporary Art talk by Christie’s specialist at the launch of luxury residence and shopping zone Zorlu Center.
  • CHRISTIE’S & ZORLU CENTER CONTEMPORARY ART EVENT

    Contemporary Art talk by Christie’s specialist at the launch of luxury residence and shopping zone Zorlu Center.
  • CHRISTIE’S & ZORLU CENTER CONTEMPORARY ART EVENT

    Contemporary Art talk by Christie’s specialist at the launch of luxury residence and shopping zone Zorlu Center.
  • CHRISTIE’S & BLOOMBERG CONTEMPORARY ART EVENT

    Contemporary Art talk by Amy Cappellazzo, Christie’s specialist VIP launched…
  • CHRISTIE’S & BLOOMBERG CONTEMPORARY ART EVENT

    Contemporary Art talk by Amy Cappellazzo, Christie’s specialist VIP launched…
  • CHRISTIE’S & BLOOMBERG CONTEMPORARY ART EVENT

    Contemporary Art talk by Amy Cappellazzo, Christie’s specialist VIP launched…